In the summer of 2005, the Marketing Division premiered a brand new marketing campaign designed to enhance the Goodness Grows in North Carolina program. This new campaign reminds buyers and consumers that "When you want the Best, it's Got to Be NC!"

This new marketing campaign targets grocers, foodservice customers and consumers. Customized materials and promotions have been developed specifically for these segments. Television and radio ads are seen and heard across the state. The department's Food Distribution tractor trailers all feature full color graphics touting the program as they roll across the state. A new consumer-friendly website can be viewed at www.gottobenc.com